AR insects in Google Search
A life-size hercules beetle on your desk, straight from a search result.
- Role
- Tech lead
- With
- Google Creative Lab
- Year
- 2020
I was tech lead on bringing insects to Google Search in AR, which put them in front of millions of people. I ran the technical side and worked with both the production teams and the core Search engineering teams.
The launch focused on Japan, where summer is synonymous with insects. Many elementary schools keep a beetle as a class pet, and seasonal bugs show up in anime, toys, television and art. Google Japan ran an AR photo contest alongside it.
To try it, search “hercules beetle” on your phone.
